Untold Futures. A Brand Consultancy Driving Strategy, Growth and Revenue For Luxury and Digital Businesses.

UF acts as a trusted strategic partner and consultancy to luxury, early and growth stage businesses that seek to acquire, engage and retain HNW, Millennial and Gen Z audiences. Drawing upon broad experience at the world’s best digitally-enabled luxury commerce companies, we deploy a holistic approach to delivering on your brand objectives.  

Our mission is to assist you in building and safeguarding brand equity, delighting the customer and fostering advocacy. Strengthening the connection between brands and their target segments and solving the challenges of physical-digital integration is our passion.  

UF is led by Meliha von Brandt, with over a decade in the luxury sector at YOOX NET-A-PORTER GROUP, Threads Styling, and FARFETCH draws upon a creative background with strong commercial acumen to define and redefine untold futures, building long-term success.